Bringing Stay in a Pub’s Marketing to Life

The Client: Stay in a Pub – the UK’s leading pub accommodation website, connecting travellers with authentic pub stays across the country.

The Challenge: Stay in a Pub wanted to boost brand awareness, increase engagement across digital platforms, and drive more direct bookings for their member pubs. They needed a strategic marketing approach to amplify their message and attract more travellers.

The Approach: As freelance Head of Marketing, I developed and executed a comprehensive marketing strategy, focusing on three key areas:

• Social Media Transformation

  • Refined the social media strategy to showcase unique pub stays

  • Created engaging, high-quality content to enhance the brand

  • Increased engagement and follower growth through proactive interactions.

    
    

• Email Marketing

  • Led on email campaigns through HubSpot to nurture subscribers

  • Designed and executed engaging campaigns to boost open rates and drive traffic through to the website

    
    

• Lead Generation & Growth

  • Grew the monthly competitions to attract new audiences, both to the social media channels and email marketing lists.

The Impact:

• A strengthened brand presence in the hospitality and tourism industry.

• Increased social media engagement by 25%.

• Increased social media following by 3,000 followers.

• Relaunched TikTok channel to reach a new audience.

• Improved email marketing performance, increasing open rate by 7%.

• Expanded Stay in a Pub’s audience through strategic lead generation efforts.

What the Client Says:

“Naomi has been freelance Head of Marketing at Stay in a Pub for almost one year and from the outset has approached the role with enthusiasm and a desire to make a difference. She is an exceptional marketing and communications professional, highly organised, insightful, and knowledgeable in her field.

“During her time with us she has made a deep dive into social media strategy and implementation: creating engaging content, improving user interactions, expanding reach, and developing new channels. As part of our overall content strategy, Naomi has also led on our e-marketing with a focus on nurturing subscribers through well-designed and engaging e-marketing campaigns through our HubSpot CRM and running highly successful lead generation monthly competitions.

“She is an absolute pleasure to work with: open to new ideas, a great sense of humour but always with a level head.”

Sophie Braybrooke, CEO, Stay in a Pub

Let’s Work Together: If you're looking for expert marketing support to elevate your East Anglian based business and drive real results, let’s chat!